The 8 Cities are recommending that the Province remove the barrier that prevents cities from implementing a Destination Marketing Fee.

Next steps:

• The Provincial government must enact enabling legislation to allow municipalities the flexibility to implement a mandatory Destination Marketing Fee within their jurisdiction if they see fit. (6 months)

Benefits:

• This levy would allow cities to generate needed revenue that will be used for regional tourism marketing, events attraction and programs and projects supporting the tourism industry.
• Municipalities and regional governments will be more effective in marketing their region.  This directly benefits the Province of NB.

For more information, read our one-pager on the "ability to implement a destination marketing fee".